Final Piece: 32-page perfect bound book with diecut slipcase.
The task was to design an engaging, creative visual story of Monadnock Paper Mills’ practice of and commitment to social responsibility. To help tell this story, we used photographs from the Monadnock Region where the mill is located and from Mt. Monadnock itself.
The black slipcase features a diecut in the profile of Mt. Monadnock. The idea behind this is that seeing the mountain’s profile as you approach the hike is the initial experience you have with a mountain. Before the slipcase is removed, you see the mountain with the beautiful sunset from the base. As you remove the slipcase, the profile view turns into a sunset view from the top of the mountain. This creates a beautiful juxtaposition of beginning and end and views from different perspectives. It also brings a feeling of transparency and peeling back the layers, which is the entire premise behind a corporate social responsibility (CSR) report.
We used several diecut fold down panels, and a gate fold trail map table of contents to further make the experience feel like an exploration of the report content.
Read about the design process and the concept behind the book in the case study.