There is a plethora of small maple syrup producers in New England, and many of them use stock syrup bottles and packaging. Ben’s Sugar Shack produces award-winning maple products and was outgrowing their DIY logo and stock packaging. They needed an identity, packaging, print collateral and a website that conveyed that they are more than just a little sugar shack in the woods of Temple, NH.

I created a visual identity, designed packaging, catalogs, print ads, trade show and event graphics, a website, and photographed products for use across the brand.