Designs by JuJu

The Challenge:

Designs by JuJu, a creator and seller of downloadable digital designs for embroidery hobbyists needed a complete brand overhaul. While their products are top-notch, easy to use and well produced, their branding and website did not reflect that. Their existing logo and visuals had a "home crafter" look, and there was no meaning or strategy behind any of it. There were no brand guidelines in place so the typography was inconsistent. The use of color was overpowering and not purposeful. The over-designed web graphics competed with the products.

They have a large, very engaged customer community, so they wanted to keep a familiar feel to the new brand look. They wanted their loyal customers to still feel like Designs by JuJu was the same welcoming, comfortable community that it always had been.

The Solution:

We achieved that through a more sophisticated yet still whimsical feel, a refined color palette, and an overall cohesive, purposeful brand.

The design of the website is much more light and airy, yet still has the fun, colorful feel that resonates with their customers. Their digital products are the main focus on the website and not overpowered by other graphics. We put thorough guidelines in place and built templates so that their social media team could easily create graphics.

The Results:

Their customers are absolutely loving the refreshed brand and new website, saying that it’s beautiful and much easier to use.