A collection of project deep-dives, behind-the-scenes looks at my process, thoughts and tips on design, and studio news.
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Unpaid Test Projects: Why They Do Not Help The Vetting Process
Our resumes, portfolios, case studies, testimonials and interviews exist to provide all the insight to show that we have what it takes to produce great work. In fact, quick, small, unpaid, open-ended test projects often do the contrary.
Career Goal Unlocked! My Chat with The Dieline
What Does it Mean to Design for the Hand and Why Should Packaging Designers Do It?
In the News: Single Image on Paperspecs
Recently, I gave Paperspecs a behind-the-scenes look at Single Image, Volume II that I designed for Monadnock Paper Mills.
Welcome to the all-new Blossom Creative!
Why did I name my business Blossom Creative? Yes, I do like flowers and I make things look pretty, however it has nothing to do with that. It speaks to the concept and process of blossoming. “To blossom” means “to come into one’s own, to develop; to become evident; and to make an appearance.” That’s exactly why my clients come to me. They want their business to come into their own, grow, and flourish, and I help that happen through great branding.